Our Story

Masstown Market has grown to become a local landmark thanks to our tradition of quality foods, great selection, and friendly service. The Jennings family and all our staff welcome you to the Market experience.

Masstown Market is a national award-winning, progressive, family owned business celebrating over 50 years of quality and excellence in specialty food, gift and garden retailing. Nestled in beautiful central Nova Scotia, the Market has built its reputation around great service and fresh, local foods. Here you’ll find fruits and vegetables, home-style baked goods, delicatessen and gourmet products, a café and dairy bar, our Grapes & Grains NSLC boutique, unique giftware and a fully stocked garden centre. Visit the Lighthouse Interpretive Centre and Fresh Fish Market, enjoy delicious gluten-free fish and chips on the wharf all summer, or take home a ready to bake Atlantic Seafood Pie.

This thriving family business began as a farm-gate operation in the spring of 1969, and has grown to include The Market, Masstown Butcher Shop & Creamery, The Peg, Masstown Lighthouse, Wharf and Fish Boat, Masstown Petro Canada and Tim Hortons.  We even offer complimentary kennels, with shade and fresh water for our canine friends.

For travellers, our Bay of Fundy interpretive displays offer an insight into the natural wonders of the region, our free WiFi help keep you in touch with home, our ATM offers the convenience of in-store cash withdrawals, and our large clean washrooms are a welcome offering for the travelling public.

Masstown Market is located just west of Truro at Exit #12 on the Trans Canada Highway, we are ideally situated in close proximity to the highway in a fully serviced area offering gas, diesel and air . We are a fully accessible, barrier free establishment offering year-round service. Don’t miss the Masstown Market experience during your visit to beautiful central Nova Scotia.

Our Hours


  • Summer: Daily 9:00 am to 9:00 pm
  • Fall: Daily 9:00 am to 9:00 pm
  • Winter: Daily 9:00 am to 7:00 pm

Butcher and Creamery

  • Year-Round: Daily 10:00 am to 7:00 pm


  • Year-Round: Daily 9:00 am to 7:00 pm

Map of Masstown Market

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Moving Forward

The Masstown Market is anything but static.  The Market continues to move into the future and in many ways leads the way.  For example an Electric Vehicle charging station is located in the Butcher & Creamery Parking lot. FLO is the most comprehensive and reliable electric vehicle charging ecosystem in Canada.  Click here to learn more.

Some of Our Testimonials

"Cinnamon rolls are to die for! As is their brown, raisin and white bread. Their donuts, date squares, pies and cookies - my mouth is watering too much to continue!"
Karen Dickenson
"We have lived in the Truro area for 18 years now but have been going to Masstown Market since early 1970's on road trips. I am so pleased with the gluten free fish n chips- a great place to have a meal & shop, glad to see business has been booming and you have been expanding to add more features for all ages- keep up the great work! The staff are always helpful and friendly."
Gina Harlow
"I was there yesterday and received top end service at the Lighthouse Fresh Fish Market. They went the extra mile to make sure my purchases were kept ice cold on my 2.5 hour trip home."
Wayne Smith
A Member of Taste Nova Scotia
See us on Trip Advisor

Learn About Our Award